Music Marketing Blog Post #2

    The process of completing this project took many steps. The first step was to do research. For our research we conducted two case studies about two different production companies. Warner Records and RCA Records are both well established companies that represent artists ranging from The Strokes to Maneskin. After conducting the research, we were able to see how indie rock bands have become successful. After this we created a google document to brainstorm ideas, we started coming up with the overall aesthetic and vibe of the band. We made up a backstory for them and came up with ideas. We created a story of how the band originated and what their music is all about. After this, we came up with the name Tears of Jupiter. The overall aesthetic became a sort of beach and indie vibe with the use of browns, blues, and oranges. After this, we were able to create an executive summary about what the marketing would consist of, our target audience is teens and young adults and we will have a beach vibe. This allowed us to start coming up with ideas for our music video. Whilst we were brainstorming and coming up with ideas, we were able to start coming up with a plot for our music video.

     We came up with the idea for our music video to be about a love story, where two people meet in public, fight, and come back. The whole song is about overcoming a challenge and that is what we wanted to replicate through the video. We also decided to make it be a promotional video to show off the band. After coming up with the idea, we started drawing out the story hoard scene by scene to make the filming process more organized and simple. 

      I started coming up with marketing techniques, and we started creating our presentation on Canva. After brainstorming ideas on the Google Doc, we started to write about them in the Canva presentation. I started to edit the collaborations and sponsorships on photoshop. The ideas that we had were, a collaboration with converse, a virtual reality music video with oculus, and a t shirt collaboration with Kith. 

     The converse collaboration was due to the fact that converse and Tears of Jupiter share the same target audience. From a marketing standpoint, more people would be willing to purchase from a brand, if they have heard of it before. Converse would allow people to support the band but also purchase from a brand that they recognize. The collaboration with converse will also allow new audiences to know about our band, as the shoes will be available throughout stores. If a new consumer sees the shows and likes the look of them, they would be more willing to do more research on Tears of Jupiter, and may even become fans and listeners of their projects. 

     The next collaboration is with Oculus VR and Facebook, we will be creating virtual reality music videos to allow different types of consumers to be aware about our band. This is a new and innovative way to promote the music and create conversation surrounding the band. This is also another form of technological convergence that will give us more promotion. 

     The collaboration with Kith will allow people from the fashion industry to be more aware of the band and they will be held to a higher standard. Musicians that have collaborated with Kith in the past have become very well known in both industries and are held to a better standard. After coming up with these ideas, we started designing the presentation on Canva and making it look more eye-catching and appealing. We designed extra ideas such as a fake spotify account, a fake vinyl and limited edition vinyl for the idea of introducing our music to the vinyl industry. 

    After this, we started filming the music video. We came up ideas for the filming location and how we were going to do it. This process took 2 days, We first filmed in a hiking area, where we walked until we found a visually appealing area to film. We shot the last two scenes. The next day we went to Town Center. Town Center has a stage area and that is where we filmed the band scenes. After this, we went around the businesses and asked if we could film with them. Thankfully, they were glad to help us and even offered to set up a fake dinner table for the date scene. This process took about 5 hours. After this, we started editing and putting the clips together.

This will help me with the portfolio project because it taught me how we can stay organized. This project is a lot of steps and it will help me plan out how to get everything done on time. This will also help me come up with more creative ideas.